Presentation of Agence OVB
Agence OVB specializes in prospecting on Instagram. It helps all kinds of businesses – from large organizations to self-employed professionals – to develop their customer base simply by using their Instagram account. For example, a tattoo artist based in Lyon can reach tattoo enthusiasts in their region through automated actions, and try to turn them into new customers.
The Challenge
Precisely identify all French companies with an Instagram account to build an exhaustive database of prospects to contact.
Personalize each contact, using AI to capture the attention and arouse the interest of each prospect. Automate the prospecting process to contact 100,000 prospects each month, and thus generate more than 1,000 opportunities.
Solution provided
Prospect extraction and qualification
A database of over a million professional Instagram accounts has been built up. From the data available via the "contacts" button on Instagram, our system retrieves emails and phone numbers. We use AI to analyze each company's Instagram biography and website, filtering with precision (location, sector, etc.) to target only those prospects matching Agence OVB's criteria.
Ultra-personalized emails that look handwritten
Rather than sending a generic email, the AI analyzes the biography and website (when populated) of each Instagram account to create an ultra-personalized email. Below is an example of the email the AI would write for a famous Parisian hairdresser.
A quick and easy closing process
As soon as a prospect responds favorably to one of our emails, Agence OVB's sales team takes over and quickly contacts the prospect by telephone to arrange a sales meeting.
During this meeting, a full presentation of the service is made, and the salesperson only has to secure as many opportunities as possible.
Results
Emails sent
One million emails sent annually on the French market, i.e. around 100,000 emails per month.
Open rate
76%, thanks to ultra-personalized messages and our innovative delivery method.
Response rate
Between 3% and 4% of all mailings result in responses, and 1 to 2% are positive responses from interested prospects.
Opportunities
All in all, over 1,000 opportunities are generated every month across all the agency's campaigns.
New customers
The OVB agency signs between 150 and 200 new customers every month, as a result of the business opportunities it generates.
Financial impact
Agence OVB, which used to cap annual revenues at €500k, reached €2M in just one year (+300%).
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