B2B cosmetics distributor · 12 employees · French market · 3,700 hair salons targeted on Google Maps and Instagram · Just one email per prospect, highly personalized using AI.
Our client is one of France’s leading providers of high-end hair-smoothing treatments for hair salons. Its products, based on nanoplasty, smooth and repair the hair without damaging it—delivering exceptional results in terms of shine and strength. To protect the confidentiality of their marketing strategy, we will not mention their name directly.
Target only hair salons that are already established in the hair-straightening market, without sending a generic message to the entire industry. Two challenges: accurately identifying which salons already offer this service (and ideally knowing their pricing), and then tailoring each outreach effort to capture the owners’ attention.
We search for all hair salons listed on Google Maps in France. We identify Instagram accounts that include the phrase “hair salon” in their bio. We compile and verify contact information (emails, phone numbers) to build a comprehensive and reliable database. Our AI then automatically analyzes Instagram bios and websites to determine whether the salon already offers hair straightening services—and to identify the price charged when it is listed.
For each salon, the email opens with a highly personalized greeting: “Hello [First Name], I saw that you offer hair-smoothing treatments for [X] euros…” A brief introduction to the new organic straightening treatment and its benefits: chemical-free, easy to apply, etc. This immediately piques the salon owner’s interest, as they can see that the sender has specifically researched their current offerings.
French hair salons that are already established in the hair straightening market.
Just one email per hair salon, with no follow-ups—these results are achieved immediately.
Based on the first email alone. The campaign will reach 70–80% after emails 2 and 3.
That’s more than 100 responses from hairdressers received in 10 days.
Hairdressers who have requested information, a price list, or an appointment.
Estimated conversion rate on leads: approximately €4,000 in treatments ordered per year per salon.Estimated conversion on opportunities, ~$4,000 in treatments ordered per year per salon.
It takes us 30 minutes to understand your business, your ideal customer, and your business goals. If we’re the right partner for you, we’ll propose a detailed action plan. If not, we’ll be honest with you.
