E-commerce · 15+ employees · One-month campaign in the U.S. market · 12,000 highly personalized emails sent to decision-makers at qualified e-commerce sites (annual revenue of $1 million or more).
The Thomas Bennett Group helps U.S. e-commerce sites optimize their conversion rates. The company targets only businesses generating more than $1 million in annual revenue—a criterion validated using data extraction tools such as StoreLeads. Its expertise lies in providing customized solutions to boost revenue, whether for large retailers or specialty shops.
Previously, the client sent generic prospecting emails to all U.S. e-commerce sites. The result: few responses, or replies from prospects who didn’t meet the criteria (too low an annual revenue). The goal: to generate new qualified leads every week—sites with annual revenue exceeding $1 million, the minimum threshold for them to afford the services of the Thomas Bennett Group.
We use StoreLeads to identify all e-commerce sites powered by Shopify and WooCommerce in the United States. We filter out those with estimated annual revenue exceeding $1 million. We enrich the database by collecting the owners’ contact information (email addresses, phone numbers), etc.
We use BuiltWith to identify the technologies and tools used on each e-commerce site. We then feed this data into ChatGPT to identify a feature related to conversion rate optimization or revenue growth. Finally, we write a personalized introduction based on this information.
In just 20 days of campaigning.
Thanks to personalized content tailored to each prospect.
Strong performance in the U.S. market, which is saturated with cold email.Strong response rate for the U.S. market, which is saturated with cold email.
Qualified prospects who have expressed interest.
A 20% conversion rate on qualified leads.
The campaign broke even in 20 days.
It takes us 30 minutes to understand your business, your ideal customer, and your business goals. If we’re the right partner for you, we’ll propose a detailed action plan. If not, we’ll be honest with you.
