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33 opportunities in 20 days for the Thomas Bennett Group.

E-commerce · 15+ employees · One-month campaign in the U.S. market · 12,000 highly personalized emails sent to decision-makers at qualified e-commerce sites (annual revenue of $1 million or more).

33
Qualified leads
75%
Open rate
0.6%
Response rate
20 days
Campaign duration

A US marketing campaign that underperformed due to a lack of personalization.

Thomas Bennett Group

The Thomas Bennett Group helps U.S. e-commerce sites optimize their conversion rates. The company targets only businesses generating more than $1 million in annual revenue—a criterion validated using data extraction tools such as StoreLeads. Its expertise lies in providing customized solutions to boost revenue, whether for large retailers or specialty shops.

The Challenge

Previously, the client sent generic prospecting emails to all U.S. e-commerce sites. The result: few responses, or replies from prospects who didn’t meet the criteria (too low an annual revenue). The goal: to generate new qualified leads every week—sites with annual revenue exceeding $1 million, the minimum threshold for them to afford the services of the Thomas Bennett Group.

How we personalized 12,000 emails by hand (or almost).

Prospect extraction and qualification

Use StoreLeads to identify all e-commerce sites using Shopify and WooCommerce in the United States. Filter sites with estimated annual revenue exceeding $1 million. Enrich the database by collecting owner contact information (email addresses, phone numbers), etc.

StoreLeads ExtractionStoreLeads Database EN

Personalized emails that look like they were handwritten

Identify the technologies and tools used on each e-commerce site using BuiltWith. Send this data to ChatGPT to identify an application related to conversion rate optimization or revenue growth. Write a personalized introduction mentioning this application.

AI PersonalizationAI-Powered Personalized Email
And once the responses come in, the sales team records a 2–3-minute Loom video for each prospect who responds positively—outlining specific areas for improvement and inviting them to a more in-depth meeting. Closing the deal hinges on demonstrating expertise.

A 20-day campaign, $43,000 in revenue.

Emails sent
12,000

In just 20 days of campaigning.

Open rate
75%

Thanks to personalized content tailored to each prospect.

Response rate
0.6%

Strong performance in the U.S. market, which is saturated with cold email.Strong response rate for the U.S. market, which is saturated with cold email.

Opportunities
33

Qualified prospects who have expressed interest.

New customers
5

A 20% conversion rate on qualified leads.

Revenue generated
$43,000

The campaign broke even in 20 days.

Ready to say goodbye to manual prospecting?

It takes us 30 minutes to understand your business, your ideal customer, and your business goals. If we’re the right partner for you, we’ll propose a detailed action plan. If not, we’ll be honest with you.

  • 01
    No obligation
    30 minutes, no sales pitch.
  • 02
    Personalized Action Plan
    If your situation calls for it, we'll provide you with a specific plan.
  • 03
    Honest answer
    If we're not the right fit, we'll tell you straight up.