Introducing Thomas Bennett Group
Thomas Bennett Group works exclusively with e-commerce sites in the USA to optimize their conversion rates. The company only targets sites generating over $1 million in annual revenues – information validated using data extraction tools such as Datastore. Its expertise is focused on improving conversion rates, with tailor-made solutions adapted to each structure, from major retailers to specialized online stores.
The Challenge
Previously, the customer had tried non-personalized email prospecting campaigns, sending the same message to all e-commerce sites, which generated few returns, or responses from prospects who didn't meet the minimum revenue criteria.
The objective was therefore to generate new business opportunities every week from qualified e-commerce sites (with over 1 million in annual revenue) to ensure that prospects could afford Thomas Bennett Group's services.
Solution provided
Prospect extraction and qualification
Use StoreLeads to extract all e-commerce sites using Shopify and WooCommerce in the United States, filtering sites with estimated revenues in excess of $1 million per year.
Enrich the database by retrieving owners' contact details (emails, phone numbers, etc.).
Personalized emails that look handwritten
Extraction of the technologies and tools used on each e-commerce site with BuiltWith. Transmit this data to ChatGPT to identify an application linked to conversion rate optimization or increased sales.
Draft a personalized intro mentioning this application.
Closing process in place
As soon as a prospect responds positively to one of our emails, the Thomas Bennett Group sales team records a short 2-3 minute Loom video for the prospect, presenting a few ways to improve the e-commerce site, and inviting the prospect to a longer meeting, to dig deeper into the subject.
During this meeting, the sales representative presents other areas for improvement, as well as Thomas Bennett Group's services, and all that's left to do is sign up as many opportunities as possible.
Results after 20 days of campaigning
Emails sent
12,000 emails sent in just 20 days of campaigning (only 1 email was sent).
Open rate
Between 70% and 80% thanks to unique personalization for each prospect.
Response rate
A response rate of 0.6%, a high average for the US market, saturated by cold email.
Opportunities
29 qualified prospects expressed interest via email (request for information, prices, etc.).
New customers
5 new customers, i.e. a conversion rate of around 20% of opportunities obtained.
Financial impact
These 5 new customers represented sales of $43,000, and the campaign paid for itself in 20 days.
